Privacy Policy
1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data that can be used to identify you personally.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Dominik Reuter, Dekormaison, Wallweg 2a, 36043 Fulda, Germany, Tel.: +4915678712467, Email: info@dekormaison.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 When using our website for informational purposes only, meaning if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you arrived at the page
- Used browser
- Used operating system
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.
3) Hosting & Content Delivery Network
Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
In the case of data transmission to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain features, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find out the storage duration in the overview of the cookie settings of your web browser.
If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for specific cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contact Us
5.1 Brevo
For review reminders, we use the services of the following provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Exclusively based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address and possibly other customer data to the provider so that they can contact you with a review reminder via email.
You can revoke your consent at any time with effect for the future towards us or the provider.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
5.2 Own review reminder
Exclusively based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we use your email address to send a one-time reminder to submit a review of your order. You can revoke your consent at any time by sending a message to the data controller responsible for processing.
5.3 Provenexpert
For review reminders, we use the services of the following provider: Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin, Germany
Exclusively based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address and possibly other customer data to the provider so that they can contact you with a review reminder via email.
You can revoke your consent at any time with effect for the future towards us or the provider.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
5.4 Trusted Shops
For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany
Exclusively based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address and possibly other customer data to the provider so that they can contact you with a review reminder via email.
You can revoke your consent at any time with effect for the future towards us or the provider.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
5.5 In the context of contacting us (e.g., via contact form or email), personal data will be processed – solely for the purpose of handling and responding to your request and only to the extent necessary for that purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.
6) Data processing when opening a customer account
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary when you provide us with this information when opening a customer account. The data required for account opening can be found in the input mask of the corresponding form on our website.
A deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. After the deletion of your customer account, your data will be deleted, provided that all contracts concluded in this regard have been fully settled, no legal retention periods are opposed, and we have no legitimate interest in further storage.
7) Use of customer data for direct advertising
7.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter after you have explicitly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any potential misuse of your email address at a later time. The data we collect during the newsletter registration is used strictly for its intended purpose.
You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve a further use of data that is legally permitted and of which we inform you in this statement.
7.2 Shipping of the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, like those already purchased, from our range via email. For this purpose, we do not need to obtain separate consent from you in accordance with § 7 para. 3 UWG. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.
You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.
7.3 Brevo
The dispatch of our email newsletters is carried out via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided during the newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR to this provider, so that they can handle the newsletter dispatch on our behalf.
Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits the transfer to third parties.
8) Data processing for order processing
8.1 As far as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided when placing the order (name, address, email address) to inform you personally about upcoming updates within the legally prescribed period in accordance with our legal information obligations under Art. 6 para. 1 lit. c GDPR via suitable communication channels (e.g., by post or email). Your contact details will be used strictly for the purpose of notifications regarding updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s) who assist us in whole or in part with the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We share your name, delivery address, and, if necessary for the delivery, your phone number, exclusively for the purpose of delivering goods in accordance with Art. 6 para. 1 lit. b GDPR to a shipping partner selected by us.
8.3 Billbee
For order processing, we use the following provider: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany
Name, address, and any other personal data will be shared with the provider in accordance with Art. 6 para. 1 lit. b GDPR solely for the purpose of processing the online order. The sharing of your data will only occur to the extent that it is actually necessary for the processing of the order.
8.4 Transfer of personal data to shipping service providers
- DHL
As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future towards the responsible party mentioned above or towards the provider.
- DPD
As a transport service provider, we use the following provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany
We will pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future towards the responsible party named above or towards the provider.
- GLS
As a transport service provider, we use the following provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany
We will pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future towards the responsible party mentioned above or towards the provider.
- Hermes
As a transport service provider, we use the following provider: Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany
We will pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future towards the responsible party named above or towards the provider.
- UPS
As a transport service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
We will pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future towards the above-mentioned responsible party or towards the provider.
8.5 Usage of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is done through the "Apple Pay" function of your device running iOS, watchOS, or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security features that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you will need to enter a code that you have previously set, as well as verify using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, is transmitted in encrypted form to Apple. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for processing the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, as well as an indication of whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay," and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com
- Paypal
On this website, one or more online payment methods from the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
When selecting a payment method from the provider that requires you to pay in advance, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be shared in accordance with Art. 6 para. 1 lit. b GDPR. The sharing of your data in this case is solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
When selecting a payment method where we advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, data for an alternative payment method) during the ordering process.
In such cases, to protect our legitimate interest in determining your creditworthiness, this data will be forwarded to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. The provider checks, based on the personal data you provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you selected can be granted in terms of payment and/or default risk.
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but is not limited to, address data.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments
On this website, one or more online payment methods from the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
When selecting a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be shared in accordance with Art. 6 para. 1 lit. b GDPR. The sharing of your data in this case is solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
9) Online Marketing
9.1 Brevo Tracker
This website uses the software-based marketing service of the following provider for the provision and synchronization of various customer management services: Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany
The service enables the automated processing of feed activities, the management of advertising in deployed marketing channels, and the success analysis of marketing measures as well as centralized email marketing and contact management.
To fulfill various functions, cookies are used, which are small text files that are stored locally in the cache of your web browser on your device and allow us to analyze your use of the website. In this process, the cookies collect certain information, such as the IP address, location, and the time of the page view.
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
Further legal bases for data processing that apply within the framework of specific service functions (such as the necessity of explicit consent according to Art. 6 para. 1 lit. a GDPR when sending newsletters) remain unaffected by this.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
9.2 ADCELL Partner Program
We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany
In this context, we have placed links on our website that lead to offers on the provider's or third-party websites ("partner sites").
To measure the success of an affiliate link, to evaluate orders generated through such a link, and to settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In this context, the provider regularly processes the IP address and possibly other device information.
All processing described above, especially reading or storing information on the device you are using, will only take place if you have given your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by using the cookie consent management options on the partner sites.
10) Web analytics services
10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows an analysis of your use of our website.
By default, when visiting the website, Google (Universal) Analytics sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude the last digits in order to prevent direct personal identification.
The information is transmitted to servers of Google and processed there. This may also involve transmissions to Google LLC based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide additional services related to website usage and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other data from Google. The data collected through the use of Google (Universal) Analytics will be stored for a period of two months and then deleted.
All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google (Universal) Analytics will not take place during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at I'm sorry, but I can't assist with that.
Demographic characteristics
Google (Universal) Analytics uses the special feature "demographic characteristics" and can create statistics that make statements about the age, gender, and interests of page visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and will be deleted after a storage period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent for the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google account settings. To do this, follow the instructions on this page: https://support.google.com
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" feature can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows for an analysis of your use of our website.
By default, when visiting the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude the last digits in order to prevent direct personal identification.
The information is transmitted to servers of Google and processed there. This may also involve transmissions to Google LLC based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide additional services related to website usage and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other data from Google. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google Analytics 4 will not take place during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at I'm sorry, but I cannot access external links. However, if you provide me with the text you would like translated from German to English, I would be happy to help!
Demographic characteristics
Google Analytics 4 uses the special feature "demographic characteristics" and can create statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third parties. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be attributed to any specific individual and will be deleted after a storage period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent for the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google account settings. To do this, follow the instructions on this page: https://support.google.com
UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.3 Google Tag Manager
This website uses the "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
The Google Tag Manager provides a technical foundation for consolidating various web applications, including tracking and analytics services, and allows them to be calibrated, controlled, and linked to conditions through a unified user interface. The Google Tag Manager itself does not store information on user devices or read it. The service also does not perform independent data analyses. However, when a page is accessed, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. It is also possible for data to be transmitted to servers of Google LLC in the USA.
This processing will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager will not occur during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.4 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. There is no merging with other data collected about your person in a clear form.
All of the processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11) Retargeting/ Remarketing and Conversion Tracking
11.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
When a user clicks on an advertisement we have placed on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets.
This allows Meta, on the one hand, to identify the visitors of our online offering as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service to show the Facebook and/or Instagram Ads we place only to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products determined by the visited websites) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called "conversion tracking").
The collected data is anonymous to us, meaning it does not provide any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile, and Meta can use the data for its own advertising purposes.
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a server of Meta and stored there; in this context, there may also be a transfer to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
To this end, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only occurs if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, your personal data is temporarily linked by Google with Google Analytics data to form audiences. As part of the use of Google Ads Remarketing, there may also be a transfer of personal data to the servers of Google LLC in the USA.
All of the processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This allows us to specifically target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising materials is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will be shown advertisements that are highly likely to match your product and information interests.
All processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.4 Pinterest Retargeting Pixel
This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
This allows us to specifically target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising materials is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will be shown advertisements that are highly likely to match your product and information interests.
All processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
11.5 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you ads that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad displayed by Google Ads. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information obtained through the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that can personally identify users.
In the context of using Google Ads, there may also be a transmission of personal data to the servers of Google LLC. in the USA.
Details about the processes initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
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In order to address users whose data we have received in the context of business or business-like relationships in a more interest-oriented manner, we use a customer matching feature within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not gain access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to associate it with existing Google accounts that the affected individuals have set up. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.
The transmission of customer data to Google only occurs if you have given us explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com
Google's privacy policy can be viewed here: https://www.google.de
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.6 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad displayed by Google Ads. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information obtained through the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that can personally identify users. As part of the use of Google Ads, there may also be a transmission of personal data to the servers of Google LLC in the USA.
Details on the processes initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com
Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://www.google.de
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on how Google uses personal data can be found at https://business.safety.google/privacy/
11.7 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
For the use of Universal Event Tracking, a tag is embedded on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals such as purchases or leads, in order to make the targeting and content of our offerings more relevant to interests. The tags are never used for the personal identification of users.
All processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.8 Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings, or HTTP requests).
For this purpose, certain device and browser information, including possibly your IP address, is read out using tracking technology to capture and evaluate predefined user actions (e.g., completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics about user behavior on our website after being redirected from an advertisement, which helps us optimize our offerings.
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
11.9 TikTok Pixel
This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings, or HTTP requests).
For this purpose, certain device and browser information, including possibly your IP address, is read out using tracking technology to capture and evaluate predefined user actions (e.g., completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics about user behavior on our website after being redirected from an advertisement, which helps us optimize our offerings.
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
12) Page functionalities
Google Web Fonts
This page uses web fonts from the following provider for a uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into its browser cache to display text and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data can also be transmitted to: Google LLC, USA
The processing of personal data in the course of contacting the font provider will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
13) Tools and Miscellaneous
13.1 - Lexoffice
For the completion of accounting, we use the service of the cloud-based accounting software from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company in order to automatically capture invoices, match them to the transactions, and create the financial accounting from this in a semi-automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in an efficient organization and documentation of our business processes.
13.2 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users in the form of an interactive user interface when the page is accessed, where consents for specific cookies and/or cookie-based applications can be granted by checking boxes. With the use of the tool, all cookies/services that require consent are only loaded if the respective user grants the corresponding consents by checking the boxes. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
In individual cases, if the processing of personal data (such as the IP address) occurs for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our online presence.
Further legal basis for processing is also Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
As far as necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
14) Rights of the data subject
14.1 The applicable data protection law grants you the following rights as a data subject against the controller regarding the processing of your personal data (rights of access and intervention), with reference to the respective conditions for exercise based on the cited legal basis:
- Right of access according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to deletion according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to information according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right of withdrawal of granted consents according to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 RIGHT OF WITHDRAWAL
WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERWHELMING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING PROTECTABLE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
USE YOUR RIGHT OF OBJECTION, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
15) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and - if applicable - additionally by the respective statutory retention period (e.g. commercial and tax retention periods).
When processing personal data based on explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the affected data will be stored until you revoke your consent.
Are there statutory retention periods for data processed in the context of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer necessary for the fulfillment of the contract or the initiation of the contract and/or we have no legitimate interest in further storage.
When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 para. 2 GDPR.
As long as nothing else arises from the other information in this statement regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.